THE Roots book

'MAKE YOUR BRAND REFLECT WHO YOU REALLY ARE'

What is your organization’s true identity? In other words: what is your corporate identity, and how do you make sure it matches the brand you want to present to the outside world? Does who you are still align with who you want to be? And how can identity guide your direction while also inspiring you?

At C-Roots, we help organizations answer these questions with our identity concept: the Rootsbook – a practical and inspiring document that captures who you are, what you stand for, and how that looks and feels. It outlines the shared values and foundations of your organization – even though every team member has their own ideas and opinions. The Rootsbook is something to be proud of. It brings clarity and energy, and helps create alignment in everything you do – from strategy and culture to communication and collaboration. It makes sure your brand is authentic from the inside out, and that your people feel a genuine connection to your purpose. That makes your organization stronger – and more distinctive.

The Rootsbook is for everyone in your organization. Whether you're working on new processes, brand identity, innovation, attracting talent, or shifting company culture – the Rootsbook provides clear direction. Ideally, everything you do can be traced back to the same belief, the same energy, the same mindset.

The Rootsbook includes:

Leading Concept– the central idea that runs through everything, ideally captured in a single sentence.
Manifesto– an inspiring and motivating story that explains what you do, why you do it, and how you go about it.
Core elements– an exploration of your culture, your proposition, and your physical expression.

More than anything, the Rootsbook is a touchstone and a source of inspiration. It’s not a rigid rulebook, but a living document full of creative ideas, direction, and possibilities.

A strong brand begins with a clear corporate identity.